Thea Kim is a designer and creative technologist currently pursuing an MFA in Graphic Design at RISD. Her practice spans graphic design, 3D, and creative technology, with a focus on concept-driven work that bridges digital and physical media. She currently works at Pentagram and previously worked at Eveyday Practice
1) Sync Next 2023
2) NIKE World Cup
3) Boycott Wikipedia
4) 37°34'0.86"N
5) ¹For Reference Only
6) 1984
7) NAVER VIBE Playlist
8) Lifezip
9) Creative Web
10) ASJC Website
11) Amado Website
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theakim200@gmail.com
NIKE World Cup
Visual Identity
Art Direction
Campaign Design
Joonho Kwon
Yoonho Lee
Juae Kim
Jihyo Ahn
V-Code
Jeon Minwook
Eojin Kim
Jinsol Kim
Nike
This project is a series for the official World Cup national team uniform and Nike’s official ‘HERO’ campaign. The uniform draws inspiration from Korea’s unique culture and identity, featuring bold colors and dynamic graphics that evoke the fierce spirit of goblins and tigers. Made entirely from 100% recycled polyester sourced from plastic waste, the design merges sustainability with symbolism. The ‘HERO’ campaign extends this narrative with vivid visual storytelling—blending striking color contrasts and energetic 3D graphics to highlight key national players like Park Ji-sung, Kim Min-jae, and Hwang Hee-chan.